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Don’t Get Stuck on Asking Price

property asking price

Last week I wrote an article discussing the dynamic that is created when distressed inventory is low in a particular market and demand is high. In these markets, you’ll often see increased competition for REO and HUD properties. For some investors, the thought of offering anything but a lowball offer is completely unheard of.  However, if competition from numerous investors in an area is fierce, this strategy may limit an investors ability to acquire property.

I have learned over the years to use the asking price as a guide, but ultimately submit offers based on the way I’ve calculated my numbers. In using my own formula, I typically make offers below asking price and as one would expect, I often get outbid by other investors. However, there are times when a new listing hits the MLS and my numbers actually allow me to bid above the asking price. Knowing that the property will be highly competitive, I have no problem submitting an offer over asking price in an effort to lock up the property before I get stuck in a bidding war. To me, it’s not a game of “how far below the asking price can I negotiate” …. it’s about locking up good investment properties where the numbers make sense.

On the flipside, I have found that it’s also easy to get stuck on an asking price when looking at “pre-approved” short sale listings. In my experience, short sales that have been listed in the MLS are somewhat arbitrarily priced. Often, it’s simply the listing agent’s opinion of what the bank may or may not approve. Again, I try not to get stuck on the asking price, but submit offers based on the way I calculate my numbers.  If the asking price works, then by all means submit a full price offer, but don’t get stuck by the fact that the listing indicates it’s been “pre-approved” by the lender.

It’s so important for investors to have a clearly defined strategy when investing in real estate. Whether it’s to buy and hold, wholesale, retail, etc., it’s important to outline and stick to the formula that works for your particular strategy. Once you’ve structured a strategy that makes sense, it’s much easier to make offers without the emotion and gamesmanship so many investors get sucked into.  Ultimately, if you are consistent and disciplined in your approach to investing you should be in a position to maximize profitability and minimize losses.

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Don’t Get Stuck on Asking Price




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

monopoly

4 green houses, and then a Red Hotel.

That is the formula for winning Monopoly.  The formula was drilled into my head as a child for building wealth and winning the game.  I had no idea at the time that the formula could also be used in the real world for building wealth and massive cash flow as a real estate investor.

In the game of Monopoly, you want to invest in as many properties as possible.  Once you own properties, you can collect rent from your opponents every time they land on your space and must rent your space for their turn.  Land rents for the lowest price without any buildings on it.  This is great at first because you are starting to collect rental income.  But, once you get a taste of rental income (cash flow), you want even more.  The next step in Monopoly is to improve your land and add rental income by investing in homes on your land.  Each house you invest in on your property increases the amount of income you can collect as rent.

Once you have invested in rental homes on all your properties, there is only one thing left to do to maximize your income.  It’s time to trade in the rental homes (using 1031 Exchanges) for an even bigger building on your property that will bring in more income. You trade your rental homes for an investment in a red hotel or apartment complex. Investing in the apartment complex maximizes the amount of rental income (cash flow) you receive. The more properties you own with red hotels, the more rent you can collect.  The more rent your property collects, the bigger your rental income becomes and the faster you become wealthy.

Once you’ve invested in a few apartment complexes on your properties, the game becomes easy.  You can sit back and wait for your opponents to rent your properties and collect the rental income.  This is the time in the game when you become truly wealthy.

To win the game Monopoly, you need to grow your wealth.  You do that by buying properties and renting them out to strong renters.  You start by investing in small single-family homes.  You add even more homes as you go.  Then, when you have maximized your rental income through single family homes, it’s time to exchange them for bigger investment properties.  You do this by investing in apartment complexes that collect even more rent.  They help you grow your wealth rapidly.

Doing this over and over again allows you to build your wealth and income.  It makes the game easy, allowing you to buy more properties and create even more income.

4 green houses, then a red hotel or apartment complex is the formula for success in Monopoly, but it is also the formula for building great wealth and massive cash flow in real estate investing.

Photo: Fiona Shields

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

The Formula for Building Wealth and Massive Cash Flow in Real Estate Investing




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

Will 2012 Be the Year of the Short Sale?

2012 short sales outlook

Many people say that 2012 will be the year of the short sale. There are lots of reasons that short sale sellers might be getting off the fence and selling their homes as short sales in the coming year.

First off, the Mortgage Forgiveness Debt Relief Act of 2007 is set to come to an end. Through this program that is slated to help those with debt forgiven between 2007 and 2012, many folks are alleviated of a significant amount of taxable income. However, for transactions closing after 2012, short sale sellers will not have the advantage of protection from tax liability. For some, that could be a big bummer.

Another reason that 2012 may be the year of the short sale is because there are many wonderful short sale incentive programs that can pay short sale sellers up to $ 35,000 in order to participate in a short sale (depending upon the mortgage lender and investor note holder). Some programs include the HAFA program, the Bank of America Cooperative Program and several independent programs stemming from the major lending institutions. For a prospective short sale seller, money might be a key motivator in 2012.

Also, there’s that new HARP 2.0 program, a refinance program for responsible borrowers. If that program is anything like any of the other Government programs (such as HAMP and HAFA), it might be doomed for failure and bring about yet another faction of short sale sellers—those who thought they would qualify for a refi, but did not.

So, it seems to me that there will be lots of folks poised to participate in short sale transactions. However, will the banks be prepared to accommodate them and process the short sales quickly and efficiently? Now that might be a question for the Magic 8 Ball®.

Photo: flickr creative commons by Waifer X

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Will 2012 Be the Year of the Short Sale?




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

A quick rundown of the important real estate news from the week of December 24 – December 30, by the numbers:

1.2% – Decrease in home prices in October from the previous month according to the S&P/Case-Shiller 20 city index. It’s the sixth straight month homes prices have fallen. Prices are also down 3.4% from a year ago.

3.95% – Average rate on a 30-year fixed mortgage this week according to Freddie Mac. The average rate is up from last week’s record low rate of 3.91%.

2013 – Year that Moody’s Analytics’ chief economist, Mark Zandi, believes home prices in the U.S. will stabilize. Home prices have already fallen 40% in the last five years. Mr. Zandi also sees a 3-5% price decline in 2012.

$ 132.5 Million – Listing price for a Montana ranch . The property, located on 123,000 acres, was assembled by the late William and Desiree Moore, co-founders of Kelly-Moore Paints

7.3% – Gain in pending home sales in November from the previous month according to the National Association of Realtors. Pending home sales are based on signed contracts. Pending home sales are also at the highest level in 19 months.

674 – Average amount of days it takes to process a foreclosure (from first missed payment to foreclosure) according to LPS Applied Analytics. Just four years ago, it took an average of 253 days to process a foreclosure.

1 Year – Extension granted for a waiver on the “anti-flipping” rule. ” Homebuyers relying on FHA-insured financing will continue to be able to buy homes that have changed hands in the last 90 days.”

26,000 – Rise in short sales in 2011 from 2010. The increase was accompanied by a big drop in foreclosures, 255,000, during the same time period.

15,000 – Increase in new jobless benefits claims last week.  The 381,000 jobless benefits claimed last week are still below the number of claims in early November, when there was more than 400,000.

$ 20 Million – Sales price for Will and Jada Pinkett Smith‘s Hawaii home. The 7-acre property sold for $ 6.5 million more than when they purchased the home two years ago.

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Real Estate News by the Numbers: Week of December 24 – December 30




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

As many have, and no doubt will, I learned this lesson the hard way. My mentors were of epic quality, as was my luck in the opportunity I had to learn from them. Still, there were far too many lessons I learned the hard way. Dad once told me I was far too smart to’ve been such a slow learner when it came to real estate investment.  He was especially nonplussed at what appeared to be a waste of world class mentorship. Lookin’ back, I’m a bit red-faced. My mentors allowed me to fall on my face all the time. They would then ‘invite’ me to join them for some ‘fries ‘n laughs’ at the 19th hole. That was code for ‘it’s woodshed time for Jeff’. This was particularly true when one of the immutable laws, as they called them, was shamelessly violated.

It was never less than brutal — applied with love and affection, of course.

Real estate investment strategies

  • There’s Turn ‘n Burn. There are several denominations under this tent. But they all buy, then sell as quickly as possible.
  • Buy and Hold — never to sell, as in, never, ever.
  • Buy, hold, and allow guaranteed appreciation to lift you to your dream retirement.
  • Then there’s the ‘reformed’ Buy ‘n Hold crowd. They’re allowed to refi for cash in order to buy more real estate they’ll never, ever sell.
  • The ever popular ‘Must be able to drive by’ sect. Thou shalt not invest in outa town property.
  • Last, but certainly not least, the super strict ‘magic formula’ toting, ‘gotta be a house’ faction.

All of these strategies can be used to create impressive short term profits, or long term capital gains. Just ask those who swear by ‘em. Problem is, they don’t always work. When the factors drivin’ your particular real estate strategy leave the building, the magic tends to go with it. That’s when those who worship at the altar of that particular church wonder what went wrong. After all, they didn’t sin. They followed the Book of (name of strategy goes here), chapter and verse. They were betrayed!

It comes down to common sense.

We can use endless analogies for this one. Take baseball. Stealing bases is often a good thing — except when it’s not. Try gettin’ thrown out stealing with two outs, the game on the line, and your best hitter at the plate. An attempted steal at that point is beyond silly. Most of us love ice cream, but wouldn’t dream of dippin’ our filet mignon into it. It’s all about what works in what time context.

Those who insisted on buying fixer uppers in SoCal or similar markets for a quick profit in 2007, lost their shirt, at least most of ‘em did. What passed for a great buy in ’07 as a fixer, was sometimes more than the fixed up version was worth in ’08. Oops.

Those who bought to hold forever, ignoring years of relatively high appreciation, missed out on massive capital growth by way of their inaction. I’ve literally seen, first hand, dozens of cases where the investor missed out on over a million bucks. I’ve shown them by way of invoking empirically historical fact, and it’s never pretty when the light goes on. Talk about ‘a million regrets’.

Ask real estate investors who’ve opted to remain in markets like San Diego the last several years, about their ability to drive by all their investment properties. Their portfolio’s equity has gone down so much they hafta  look up to see down. (badda boom) We won’t even talk about the ridiculous price/rent ratios. Yeah, Grandpa was really on to somethin’ with the whole ‘gotta be able to drive buy it’ thing, wasn’t he? The Padres will win three consecutive World Series Rings before their portfolios get back to where they coulda, shoulda, woulda been, but for their faith in the holy strategy strategy of stayin’ local no matter the cost.

The #1 Commandment governing real estate investment strategies.

THOU SHALT TAKE WHAT THE MARKET GIVES YOU, WHEN IT GIVES IT TO YOU, USING THE METHOD(S) IT ALLOWS.

In practice that means buy houses when the market gives you houses, and buy multi-plexes when it gives you that, etc., etc. Make use of tax deferred exchanges when it makes sense, and ignore it when it’s silly. Tax deferral ain’t a religion, and 1031 isn’t the magic number sent down from the mountain. Sometimes it’s the perfect move. Sometimes it’s the dumbest thing on your menu.

That goes for virtually all strategies. Strategies designed to exploit clearly defined scenarios. Absent that script, they’re often more than ineffective. We can all easily observe that when an ill-advised strategy is put into play, it can be downright disastrous, even ruinous.

If I’d listened to my mentors over 30 years ago, I wouldn’t have had to learn this the hard way. It was a slaughter.

Learn the easy way.

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Using Real Estate Investment Strategies – THE Commandment




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

Facebook Real Estate Marketing

Can Facebook real estate marketing really be an effective strategy to help generate more leads for your business? There are some who may argue that simply driving traffic to a website which has a ton of visual distractions and the ability to only produce “likes” out of the box could be a waste of precious time and money.

Yet, with an 800 million+ user network that now rivals giants such as Youtube, there has to be some way to take advantage of this enormous opportunity, right? Of course with this form of marketing, there are certain steps that need to be followed in order to fit the mold of what Facebook has to offer.

Facebook Real Estate Marketing Campaign Produces a 33%+ Conversion Rate?!

We’re in the business of lead generation, and thereby thrive on testing out innovative solutions to constantly help improve ROI for our clients. Sending traffic to some form of lead capture or squeeze page offer happens to be one of the best tried and proven methods to consistently churn out leads at a rate of 15-20% or more.

So the following results may shock you. Recently, after running a few test campaigns in various markets on Facebook, conversions for clicks to “likes” has jumped to an average of about 33-40%! And the best part of this whole process is that it can all be achieved for free or only several dollars a day using Facebook paid ads.

Birdseye View of this Killer Facebook Real Estate Marketing Strategy

Now obviously those fans that “like” your page will have to go through an “incubation” process in order to turn fans into business. So, be sure to watch Josh’s detailed tutorial below, and you’ll discover how to painlessly convert each lead utilizing Facebook’s “private fan page community” to your advantage. But for those who want the Cliff’s Notes version, here’s a quick outline of the whole process:

  1. Send traffic to your Facebook page using either paid ads or Craigslist.
  2. Build a foreclosure deals (or your specific niche) lead capture landing page where people have to “like” the page in order to view the deals or search results.
  3. Once they “like,” they’ll be taken over to the Facebook thank you page which displays the results. We are currently using Realbird to generate the listing information.
  4. Then message each new fan privately via Facebook to see if they want to receive emails of the most recent deals.
  5. Continue to post new and fresh content to your page’s wall using some of the real estate marketing ideas Josh provides below in order to keep top of mind status…

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Turn Likes Into Leads With Facebook Real Estate Marketing




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

One of the hardest parts of running a home business, whether you are a real estate investor or in an entirely different business, is separating your work from your home life, family and friends. I believe this is especially true for women entrepreneurs. It’s very tempting to do a load of laundry, fix dinner or start one of the other tasks around the house that needs to be done while you work on your business. But if you are to be successful in your business while working from home, there are some ground rules you need to follow.

6 Tips for Working on Your Business from Home

  1. Create a work schedule and stick to it!  It may be tempting to take personal calls during the day, but if you do people will expect you will “always be there for them” when they call. By the same token, try to return your business calls during business hours.
  2. Just because you have set up a work schedule, it doesn’t mean you need to work 9-5. This is one of the best parts of being your own boss. You can work those 8-10 hours whenever you want each day. 

    Early birds get up at the crack of dawn. Night owls may begin later in the day and stay up half the night. Maybe you want to work in the morning, take a break when the kids get home from school, then work some more in the evening.  That’s ok. It is your schedule and you get to choose the times when you are most productive to work.

  3. Your friends may consider “working from home” an invitation to chat or drop their kids off for an hour or two. Or, they may ask you to go shopping or for coffee in the afternoon. You will need to make it clear that these are your business hours and they are for business. After asking a time or two they will gradually understand that this is your work schedule and it is really no different than if you had an outside employer. If you agree to meet a friend for lunch, stick to your allotted time and get back to work on schedule.
  4. Real estate investors that are landlords have a saying that you need to “train your tenants”. What they mean by this is that you should let them know what you expect from them, and what they should expect from you. Spell out your procedures and your hours for doing business. Even if you are working at odd times, you should give the appearance to your tenants that you have regular office hours.

    If they figure out that they can call you for a minor problem at times other than regular business hours, guess what!  They will call you when it is convenient for them such as in the evening or on the weekend. Unless they have an urgent matter such as a furnace going out in the middle of the winter, their calls fall into two categories: “It can wait until the next business day” or “call 911”. It really is that simple.

  5. Have a separate business phone. It’s OK to use your cell phone so long as your voicemail has a professional message, and always answer the phone by stating your name.  Even though you are working from home, no one needs to know.  
  6. Have a separate home office if possible. When you are talking to clients the last thing you want your customer to hear is the kids, the TV or the dog barking. Having your own dedicated space will also help you to be more productive. If you don’t have the luxury of having a whole room to yourself, using a screen will give a visual separation from the other part of the room. Just because you work from home, this doesn’t make you less of a professional.

One last bit of advice.  Invest in the technology you need to get the job done. You may be working out of a tiny room in your home, but you can project the image to the world that you are a first class company. How the internet has changed the face of business!

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

6 Tips for Keeping Your Business on Track While Working From Home




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

Fixing and Flipping: It’s a Numbers Game

rehabbing advice like lipstick on a pig

You can’t polish a turd.  That’s what my Dad said to me.  On prom night.  Gee, thanks Dad.

One thing I’ve learned from being in the fix and flip business is that you may not be able to polish a turd but you can put lipstick on a pig.  And in certain cases some extremely expensive mascara and cover-up.

Currently, I have six houses on the books, three of which are in escrow.  The other three are active on the multiple listing service.  The acquisition price for each of these properties ranges from $ 140,000 to $ 486,000.  My rehab costs vary too, from $ 14,000 to $ 48,000.

The three houses I have in escrow cost me the least to buy, and remodel:

  • 37th – Purchase price $ 140,000, $ 23,000 in repairs
  • Melinda – Purchase price $ 184,000, $ 15,000 in repairs
  • Gemini – Purchase price $ 278,000, $ 15,000 in repairs

And two of the three active listings I have cost me the most to buy, and fix up:

  • Frye – Purchase price $ 340,000, $ 37,000 in repairs
  • Cosmos – Purchase price $ 486,000, $ 48,000 in repairs.

So by now you’re probably thinking that I’ll make more money on the higher end flips right?  I mean that’s what I thought.  Well, three price drops and 44 days later I’m looking at a loss on both of these deals.

And the three lower-priced deals that I have in escrow?  Together they will net me the highest return on investment I’ve ever had for a fix and flip.

Warren Buffett has a saying.  Actually, he has a lot of sayings.  But one of my favorites is “Don’t lose money”.  I’ve learned that the best way to not lose money fixing and flipping is to do a lot of deals.  Since 2009, I’ve flipped 60 deals and lost money on six of them.  Because I made money on 54 the six losses didn’t hurt that bad.

Plain and simple – it’s a numbers game.  Now go get your lipstick.

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

Fixing and Flipping: It’s a Numbers Game




Real Estate Investing For Real | A BiggerPockets Investment Property Blog

If you can’t sacrifice the comfort and convenience of your home when you go camping, that wouldn’t be a problem if you get the service of motorhome hire New Zealand. For many people, it’s the thought of roughing it in the outdoors that’s stopping them from going out camping. And if you’re one of these people, the motor home is a great solution for your problem. When you bring your home with you on the camping trip, you guarantee that you also take comfort and luxury with you.

There’s no such thing as roughing it at camp when you come in a motorhome hire New Zealand. Drive up to a great location where you can spend a week of quality time with your loved ones and friends. As long as you keep your fridge and freezer stocked with food, you’ll always have something delicious to eat in your days at camp. You can also try your hand with fishing for your food at a nearby lake and when you’re lucky, you’ll have plenty of fresh caught fish for everyone to feast on – and not the frozen croup that that you buy from the stores.

Even if you stay at camp several days, you never have to worry about your comfort because you also have bathroom facilities in your motor home. Go get yourself dirty in your fishing excursion or your trekking experience. You can always get into the shower cubicle to get clean. When it’s time for bed, the cold and hard ground outside doesn’t have to be your bed. You’ll still be sleeping under the stars in a bed with lined and bedding when you bring a motor home to your trip.

If roughing it in the natural setting of New Zealand is a scary thought to you, you can say goodbye to that because you can bring the comfort of home in a motorhome hire New Zealand.

What to Get Your Tenants for the Holidays

tenant gifts for the holidays

Going shopping for Christmas presents is one of my least favorite activities. It’s right up there with going to the dentist and going to the DMV. That’s why I try and do as little of it as possible and that’s why I have a virtual assistant to do these types of tasks which I can’t stand.

And being that Christmas is upon us it is time for you to start thinking of getting something for your tenants or telling your virtual assistant to get something for them like I do.

What Should you get your Tenants for the Holidays?

At the very least, get them a Christmas card. Let them know you’re thinking about them. You don’t want to be the landlord who never, ever contacts his tenants. This sends a bad message and the tenants will think they can get away with more and that you don’t actually care about the property. This causes the tenants to treat the property poorly and to pay rent whenever they fill like it.

If you want to be a big spender I would get your tenants a card and a box of chocolates. This is what I usually have my assistant do. I can’t remember the chocolates but it’s some fancy-type designer chocolates. I don’t mind that it costs a little more because my tenants are paying me thousands of dollars a year and paying down my mortgages for me.
If you want to go all out, then get them a $ 50 gift card to a store or a restaurant. I do this with tenants that have been with me for multiple years. The tenants who recently moved in with me get the chocolates.

Of course, Christmas isn’t the only time to send a gift to your tenants. You should also send them a gift on their birthday. All of us love it when people remember our birthday’s, so don’t forget to send a handwritten card and gift when the time comes around; And make sure the card is handwritten. Don’t be lazy and order something online — Yes, I do personally handwrite my cards. That’s one the few things my assistant does not do.

Another time when you should send your tenant a gift is when they renew their lease. I will often give them a gas card worth $ 100 or more or give them a gift card worth several hundred dollars to a store such as like Best Buy.

It’s worth it for me to spend a couple hundred bucks to keep a good tenant, versus having a vacant house for two months that will cost me a few thousand dollars and waste my time trying to locate a new tenant.

In fact, if you haven’t done so yet, I would set up a 2012 calendar that lists all of the dates you should be getting your tenants something such as birthday’s and lease renewals. This small amount of planning will help you increase tenant retention and put more money in your pocket in the long run.

Just remember, after you make that calendar don’t forget to start ordering your Christmas gifts for your tenants.

Photo: Raj Boora

This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved.

What to Get Your Tenants for the Holidays




Real Estate Investing For Real | A BiggerPockets Investment Property Blog